Don’t get me wrong, any kind of design is hard, tedious work. But if you don’t have a good idea going into a project, you’re going to find more problems than what you started with. A good idea can easily carry a project from start to finish — this is why design professors put so much emphasis on process and brainstorming. If you put the work into getting a great idea, then the design work is just pixel-pushing. But getting an idea — ah, that’s the hard part.
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