Meghan Olexa


A collection of thoughts on design and making it through life as a creative

Posts tagged copywriting
Good advertising (n): When an argument always ends in harmony

One of my biggest pet peeves is when a design peer decides that they don’t need to know how to write. “That’s what we have copywriters for… We should never have to write our own copy.” While that may be true in an agency setting, I firmly believe that knowing the basic techniques and strategies of copywriting as an advertising designer will lead to a more refined design strategy and stronger, clearer, better work.

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